CF Fertilisers has boosted the strength of its commercial operations with the creation of two senior level appointments to focus on changing needs of farmers and delivery of the most relevant products and services for the future.
According to Sam Bell, the appointments are part of a business-wide initiative to align the company with a changing agricultural landscape.
“These are challenging times for everybody in the agricultural industry as we move to more sustainable farming systems. Continuing to develop strategies that meet the fertiliser demands of growers and legislators, whilst delivering maximum efficiency in the field, is top priority for CF."
Sam Bell, Commercial Director
“Nitrogen fertiliser has an ongoing and essential role to play in addressing future global food demand and CF’s continued investment in research, manufacturing efficiency and knowledge exchange is essential in developing this responsibly and effectively.”
Nick Ericson, who has held senior strategic roles for CF in the US, says a key element of future commercial development will be integrating the company’s regional commercial teams, agronomy resources and distributor partners more closely.
“All our products currently have fully declared carbon footprints and produce the highest levels of Nitrogen fertiliser Use Efficiency (NfUE) on-farm and it this balance of environmental responsibility and superior production efficiency that underpins our commercial product offering.
“We have a great foundation to build on with a hard-earned reputation for reliable, high quality and resilient product performance, allied to solid relationships across the industry and are 100% focused on remaining the leader in future UK fertiliser use.”
Dr. George Fisher, who has an established background in top level ‘science into practice’ roles, says the new Head of Marketing position will be as much about identifying future production requirements as communication.
“Whilst CF is the UK’s pre-eminent manufacturer of Nitrogen fertiliser products, we are equally well known for being a knowledge-based company and pioneering the use of crop nutrition products over many years.
“This is a role we see growing in the years ahead and one which in collaboration with our food chain partners will drive our future direction from both crop production and environmental standpoints.